Hello!

Hello, Im Jordan Williamson, Creative director and founder of FANTÔME.

 

I first launched the brand in 2024, during my undergraduate study with LCI Melbourne, a school for design arts. During my time there I developed my design ethos, identity (Professional and Personal) and cultivated my understanding of fashion design.

 

While I fundamentally learned the skills needed to be in industry, I Always believe that there is no limit to the level in which one can learn and as I've had the opportunity to work alongside colleagues and friends, I've continued learning and applying that knowledge.

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In truth before studying Fashion design, I'd done a variety of things from Hospitality, Retail, Hair and makeup study and more, which for myself, felt like an exploration of the facets of who I am, a feeling I like to convey in my designs, with a specific focus on building not only my brand but identity as well.

 

I design not for you to wear what I want, I want YOU to wear what you want, Individually.

 

You deserve that!

 

So fundamentally, when you're looking at the brand, at my portfolio or even this,

Please be yourself. Unapologetically!